Can Sponsorship take a new turn?

Can Sponsorship take a new turn?

Sponsorships, the way sport goes around, and around. Recently it was announced that the Chelsea Football club has just made a sponsorship agreement, short term I believe, with the Sauber F1 team. Rather like exchanging 3 toys for 3 different toys when you we a kid, or in the radio game we call it contra, […]