About MacMouth
Barry ‘Crash’ McCaul is MacMouth Media.
I am Barry McCaul Radio Commercial Producer for almost 30 years. Doing voiceovers for TV and Radio commercials in that time too.
My radio career started with almost 30 years in South Australia, onto 15 years in Albury Wodonga promoted through to dmg Regional Radio Southern Broadcast centre’s Production Manager for 5 years.
Moving on to single radio station again from 2005 on the Sunshine Coast for Hot91 although later dual stations with Zinc96.
Ownership changes on the Sunshine Coast through Prime TV and Grant Broadcasters I worked for 12 years.
In 2017 Grant Broadcasters reorganised assets and MacMouth Media became my fulltime occupation.
Now freelance commercial producer working with Purple Wax, as well as program billboard voiceover for Prime TV, voiceovers for The Voice Market, Coles Radio, The Noise, Ad On Hold and voiceover agencies.
Philosophy
For many years I have placed my all on the line for the job, creating the best possible audio for each and every client I make commercials for.
One producer I worked with a number of years ago said, quite correctly, that during the time it takes you to make the commercial or commercials for your client, you are employed by that client. You do the best for the client, just like an employee.
Simply, the harder you work, the better the result and thus rewards come from that. For a commercial producer in a radio station, the rewards are that the client returns and continues to advertise on your radio station.
I still do this even after all this time in the game, because after everything else said above, I don’t like to hear a crap commercial. Knowing that I could make a commercial I hear better is knowing that someone didn’t quite take enough care to make the best possible
This is why, when I create under the banner of MacMouth Media, I pour my heart and soul into the job. Giving my clients the confidence in knowing that what I do is getting the best for them .
Recommendations
Katrina – Capital Debt Solutions –
“One of the ladies who works at the Bakery downstairs asked me this morning Is that your ad on the radio, to which I replied Yes, it is. She then asked Is that YOUR voice, to which I replied, Yes, it is. She then said I doesnt sound anything like you, but Im hearing it ALL THE TIME on ZINC Love that Crash made me sound so good and that were getting positive feedback!
Ben Wilson, Owner Ray White Lifestyle –
Crash – If anyone can make two mates sound like they know what they are doing, its you mate.
Paul Seidel – Owner Big Mouth Media –
“Very efficient, no-nonsense kind of guy who’s very easy to work alongside and suggest ideas to.”
“Creative. Professional. Reliable. Intuitive. Precise. A talent on-air … but he takes it to a whole new level as far commercial production goes – you need look no further from start to finish!!”
Sonia Warrell WHK –
When it came to producing on hold messages for WHK’s phone system Barry took the time to understand our target and our services so that he could create messages that would engage the listener. The music bed and the age and gender of the voice over were key elements to creating a professional, engaging list of messages. Barry was spot on with his production and delivered files electronically. I recommend using Barry’s services – you won’t be disappointed.
Lauren Jess | Voiceover, Creative Director, Prime Radio
Meticulous, precise and carefully constructed. Barry McCaul aka “Crash” approaches each commercial with fresh ears. His interpretive ability, to take words on the page and transform them into a soundscape, is a skill to be envied. Crash has volumes of knowledge and experience working with talent of all ages, to get the best performance. His industry knowledge of legislative requirements for advertisers is invaluable. And the man can work on both sides of the mic. I back this bloke.
Pete Goodwin Film Reviewer, Hotflix Movie Reviews (AKA Pete the Movie Guy)
Creative. Professional. Reliable. Intuitive. Precise. A talent on-air … but he takes it to a whole new level as far commercial production goes – you need look no further from start to finish!!
More on my Linkedin page
Philosophy:
Placing my skillset on the line for each job, creating the best possible audio for each and every client.
“One producer I worked with a number of years ago said, quite correctly, that during the time it takes you to make the commercial or commercials for your client, you are employed by that client. You do the best for the client, just like an employee.”
The harder you work on your craft, the more you understand, the better the result and thus rewards come from that. For a commercial producer in a radio station, the rewards are that the client returns and continues to advertise on your radio station. Outside the station as a freelance producer, you have loyalty.
“I’m still making commercials because, after everything else, I don’t like to hear a crap commercial. Knowing that I could make a commercial I hear better is knowing that someone didn’t quite take enough care to make the best possible.”
Under the banner of MacMouth Media, you get the very best. Giving our clients the confidence in knowing that we give you 110%.