Posted: Thu, 05 Aug 2010 10:34:05 +0000 I had a great discussion with a friend a day or two ago, the conversation was about the marketing plan set out by businesses and how they forget about the telephone. Not telemarketing, but the marketing of the business on the phone, while the customer is on hold. While the “your call is important to us…” style of message for your on hold system used to have merit, now things are a little different. In advertising, listeners/viewers are reacting in a negative way to the ads that are shouted. Still but the products, but cringe at the advertising. Some businesses think that is they ‘shout’ louder than the shouters they’ll get heard. WRONG! The On-Hold message still is the most personable message you can give your customer. They called you, so your messages should tell them about your business, more options, different products, ideas, specials. With specials, On-Hold with MacMouth Media, we create the messages in a way that you can change a message easily and cheaply when you have your on-hold messages in 1 file. When we provide your on-hold messages in separate files, the change is even easier. Most of all, being relatable to your customer will keep loyal customers and create the stepping stones to more loyal cliental.