After having 25 years of experience making radio commercials there are things that should and shouldn’t be in an ad.
The next big thing in real estate is for the vendor who wants to add value to the still photos you have paid the real estate agent to have professionally shot for the presentation of your home. Looking for a new home means scowering through the postings on RealEstate.com.au and other sites, learning the lingo, […]
The Voiceover game, and lets call it that, a game is a whole heap of fun!! Being given around 85 words on a script to read to the best of your ability. You, personally have been chosen to read this commercial. You get to bring it to life, to give your all for the client. […]
I have to say that these types of Radio Commercial are getting more and more frequent as our (Producers) numbers diminish and the amount of commercials being produced for the clients increases. It is without doubt, that these situations carry a lot of stress in a very small room. http://alturl.com/ogrjm from Lifehacker looks at this […]
Why do radio advertisers think that radio stations are fully equipped jingle makers. More so, that radio stations say Yes! if they are asked to produced something that involves singing. Every radio station, at sometime or another, has had someone who can sing or play an instrument, or both. All this comes together and then […]
Sponsorships, the way sport goes around, and around. Recently it was announced that the Chelsea Football club has just made a sponsorship agreement, short term I believe, with the Sauber F1 team. Rather like exchanging 3 toys for 3 different toys when you we a kid, or in the radio game we call it contra, […]
